The musical is all about Helena Rubinstein. Out of nowhere she became a household name. Beauty was her business and as the first woman ever to build a global industry she really did have a tale to tell.

'Powder & Paint' is definitely not a biography.
Perhaps it can best be described as a character study wrapped up in romance and mystery. Some liberties have been taken to emphasize the drama and to highlight the challenges which, even today, confront a go-getting woman in a male dominated world. Without doubt 'Madame' Rubinstein met her fair share of fear, loneliness and heartbreak on her rocky road to success.

The story behind Powder & Paint is based on a collection of 2000 letters from 1914 – 1928 between Helena Rubinstein and her London manageress Rosa Bird. They give an extraordinary and very personal insight into a woman who changed the face of women the world over.

Thanks go to Hedgerow Print of Crediton for printing the programme which was art directed and designed by Nick Findell at The Graphic Agenda.

For more information on the musical visit:
www.powderandpaint-themusical.com

POWDER & PAINT
– the musical
The Graphic Agenda has been involved with this exciting project to promote the musical about the life of Helena Rubinstein and launch the World Premiere. We have designed all aspects of the corporate image including the logo, CD, programme, script and advertising. The advertising campagin includes a series of teaser adverts in The Stage.